Adventure Ready Brands

Harvey CEO partnered with experienced consumer packaged goods executive and a NY-based private equity firm to make an investment within the consumer products industry. The executive recently served as Chairman and CEO of Igloo Products Corporation, and as CEO of the Coleman Company. Together, we initiated the majority recapitalization of Tender Corporation. Founded in 1973 in the heart of New Hampshire’s White Mountains, Tender has built a range of trusted brands in safety, preparedness and first aid. Their product portfolio includes After Bite®, the leader in insect bite relief, highly rated insect repellents Ben’s® and Natrapel®, and outdoor first aid and survival product leaders Adventure Medical Kits® and Survive Outdoors Longer®. Post-acquisition, Tender will operate under its new name, Adventure Ready Brands.

The transaction allowed the management team to achieve a significant liquidity event, but also retain a meaningful ownership post-closing.

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