Juice It Up! is one of the nation’s leading handcrafted smoothie, superfruit bowl and raw juice chains with over 100 locations across California, New Mexico, Oregon, Arizona and Texas. The company was founded in 1995, began franchising in 1998, and has headquarters in Irvine, California. Juice It Up! designs every menu item focused on equal parts flavor and functionality to offer products that not only taste great, but also support a healthy and active lifestyle.
Harvey & Company was retained by a family office to seek out new platform investment opportunities in partnership with a successful local executive. Harvey & Company had developed a relationship with the owner of Juice It Up! over numerous years and knew of his desire to plan a suitable exit in the near future. Given the family office’s regional focus, franchisor experience, and the ability of the local operating partner to enable a smooth transition for the owner, Harvey & Company was able to initiate the acquisition of Juice It Up! in partnership with the investment group in 2018. In addition to initiating the investment, the principals of Harvey & Company also made an equity investment alongside the family office investor in this transaction.
Juice It Up! Launched a new mobile app in 2019, was named a 2020 Fast Casual Top 100 Mover & Shaker, and reported record revenues surpassing $41 million in 2021—an all-time high for the 26-year-old chain. The company is showcasing a new restaurant design, a heavier focus on functional products and ingredient transparency, and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!”