In 2023, Harvey & Company initiated the majority recapitalization of Roaming Hunger by a Midwest-based private equity firm. Roaming Hunger is a software and services platform partnering with food trucks, catering companies, and mobile pop ups to provide foodservice solutions and experiential marketing activations to customers nationwide.
Roaming Hunger was formed in West Hollywood, CA to track the emerging movement of gourmet food trucks. Since 2009, the business has grown to become the leading platform for over 20,000 food trucks, trailers, carts, pop-ups, and caterers, connecting them with turnkey catering, concessions, and event opportunities in their local communities. When Harvey & Company initially connected with the founder in 2022, Roaming Hunger was on a path of strong growth. The founder had no capital constraints and had never received any outside funding or investments. However, the founder saw a tremendous opportunity to add greater value to the food truck industry, and had a desire to execute on a more aggressive growth plan. Harvey & Company introduced the founder to a private equity firm with relevant investment experience in both foodservice & business services and a strong track record of partnering with family and founder-owned businesses.
Post-partnership, the founder has retained a significant equity stake in Roaming Hunger. The private equity partner is highly supportive of the founder and management team, and plans to add value by investing in software development, sales & marketing, business development, and operational infrastructure to drive transformational growth.
In 2024, Harvey & Company initiated Roaming Hunger’s first strategic acquisition of San Francisco-based Cater2.me, the premier provider of fully-managed, corporate catering programs serving businesses of all sizes through daily in-office meal programs, employee activations, corporate events, and office snack programs. The acquisition strengthens Roaming Hunger’s office catering capabilities by combining Roaming Hunger’s extensive network of food trucks and other mobile food offerings with Cater2.me’s leading catering technology, network of restaurants and chefs across the country, and ability to create customized office catering solutions in top markets across the US.
Cater2.me will continue to operate under its existing brand while immediately leveraging the additional resources and offerings of the Roaming Hunger platform, allowing the combined organization to provide additional value to businesses across the country.